
I am thrilled to announce I will be executing DOVE’S Self-Esteem Workshops in Denver starting in April. These workshops, an essential part of DOVE’S Campaign for Real Beauty, will give teen girls the tools they need to discover their own definition of beauty. In addition, the workshops will support DOVE’S mission: “To make women feel beautiful every day by widening stereotypical views of beauty.”
The Campaign for Real Beauty was inspired by a major global study – The Real Truth About Beauty: A Global Report. The study validated the hypothesis that the definition of beauty has become limiting and unattainable, as if only thin, young and blond are beautiful. DOVE found this current, narrow definition of beauty is profoundly affecting the self-esteem of women:
- Only 2% of women around the world describe themselves as beautiful.
- 81% of women in the U.S. strongly agree “the media and advertising set an unrealistic standard of beauty that most women cannot ever achieve.”
Another DOVE study entitled, Real Girls, Real Pressure: A National Report on the State of Self-Esteem, also concludes that many young women are in need of tools to help them with self-esteem building. Below are the Denver key findings:
Real Girls, Real Pressure: A National Report on the State of Self-Esteem
Denver Key Findings
Commissioned: June 2008
Executive Summary
Self-esteem has become a crisis in this country. The majority of girls feel they do not measure up in some way including their looks, performance in school and relationships. Most disturbing is that girls with low self-esteem are three times more likely than girls with high self-esteem to engage in harmful and destructive behavior that can leave a lasting imprint on their lives.
In Denver, the self-esteem crisis affecting girls is just as pervasive, if not more so in some respects, as it is nationally. Denver is the number one location with the highest percentage of teens engaging in negative behavior when feeling badly about themselves.
Key Findings
• Seven in ten girls (75%) in Denver believe they are not good enough or do not measure up in some way, including their looks, performance in school and relationships with friends and family members.
• In Denver, the majority of teen girls (69%) reported engaging in negative activities, such as disordered eating, cutting, bullying, smoking, or drinking, when feeling badly about themselves:
• 53% of teen girls in Denver admit to talking badly about themselves.
• 11% of teen girls in Denver resort to injuring themselves on purpose or cutting when feeling badly.
DOVE launched The Campaign for Real Beauty in 2005 with its ads featuring six real women with real bodies and real curves. This campaign is a global effort intended to serve as a starting point for societal change. This on-going effort also hopes to act as a catalyst for widening the definition and discussion of beauty. Philippe Harousseau, U.S. marketing director for DOVE, states, “It is time to free the next generation from unrealistic and unattainable stereotypes and give girls the tools they need to discover their own definition of beauty.”
This campaign is committed to reaching 5 million young women by the end of 2010.
For more information on The Campaign for Real Beauty please go to:
www.campaignforrealbeauty.com
The National Eating Disorders Association (NEDA) is fighting against eating disorders during its 22nd annual NEDAwareness Week (NEDAW), February 22-28,2009. The theme, “Until Eating Disorders are History .”


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